Post by farjana2 on Jan 16, 2024 4:38:01 GMT
A pop-up is an interface element that is displayed on top of the rest of the elements in the browser window. It can appear without the user's request or by clicking on a certain element of the page. An example of a welcome popup with a discount for registration on the website of the online store : magnolia.png For what purposes are pops used: attraction of new subscribers; collection of user data (email, phone, cookies, etc.); news reports; provision of technical support; advertising display; collection of customer applications; receiving feedback (questionnaires). But still, the main purpose of popup is to collect new contacts for further use in communication using retention channels. Often, to motivate users to leave their data, a bonus or discount is offered instead. Whatever your goal, the main task of popup is to increase conversions. But it was not always like that. Initially, pop-up windows were mainly used by third-party advertisers and were considered something negative, spam.
Later, such spam windows were replaced by pop-up forms, which became a great tool of Internet marketing. And although now pop-ups are no longer so annoying, their reputation is pretty much ruined by inappropriate pop-ups. Therefore, marketers face the difficult task of developing an Phone Number List effective strategy for the use of pop-up windows, which is still relevant today. Why poppaps work Pop-ups are a fairly popular tool that shows high efficiency, despite the history of appearance and association among users. The point is that with their help the user can solve several tasks at once, namely: get a bonus/discount before purchase; subscribe to the news (avoiding the need for long registration or searching for where to do it); if the logic of the pop-up allows, specify additional data about yourself, thereby allowing marketers to use segmentation and prepare more relevant content for the user; and many other tasks that we will consider later. Also below is a study of various services regarding the use of popups. The SUMO service has conducted a number of studies and tests based on more than 2 billion pop-ups.
On average, the subscriber conversion was at the level of 3.1%, and in some cases - about 9.3%. With such indicators, even 100 site visitors per day will convert from 92 to 274 subscribers per month with the help of popup. Aweber found that changing the signup form from a sidebar to a popup increased the number of subscribers by 1,375%. And Sleeknote has provided comprehensive research on various popups, below is a brief overview of several parameters: A popup with a picture is 83.57% more effective than one without a picture; Using a timer before displaying a pop-up showed an efficiency of 112.93% compared to a pop-up that is displayed immediately when the site is loaded; It is recommended to use up to 2 fields for filling in the pop-up form. This decision is due to the fact that a smaller number of fields is more effective on average by 206.48%; Pop-ups convert better on mobile than on desktop. Efficiency is higher by 48.37%. The cases of the Promodo agency also prove that pop-ups have not yet outlived their usefulness. Let's consider the statistics of the use of interactive pop-ups in Ecommerce. They were held in different months and for different periods, lasting up to 2 months. For example, "Roulette" activity before the Black Friday sale: "Roulette" activity for the Black Friday sale.png Objective: Collect emails for a chance to win a prize by spinning the roulette wheel. During the month of the interactive, the number of subscribers increased by 10%, income increased by 25% (compared to the average monthly indicators of the current year). The implementation of such a popup, in addition to roulette, has other options, for example: chests 1 of 3; GiftBox; scratch card and other formats of game mechanics. Similar pop-up activities are triggered on the site by clicking on a small element of the site - a die with a clear call to action, for example:
Later, such spam windows were replaced by pop-up forms, which became a great tool of Internet marketing. And although now pop-ups are no longer so annoying, their reputation is pretty much ruined by inappropriate pop-ups. Therefore, marketers face the difficult task of developing an Phone Number List effective strategy for the use of pop-up windows, which is still relevant today. Why poppaps work Pop-ups are a fairly popular tool that shows high efficiency, despite the history of appearance and association among users. The point is that with their help the user can solve several tasks at once, namely: get a bonus/discount before purchase; subscribe to the news (avoiding the need for long registration or searching for where to do it); if the logic of the pop-up allows, specify additional data about yourself, thereby allowing marketers to use segmentation and prepare more relevant content for the user; and many other tasks that we will consider later. Also below is a study of various services regarding the use of popups. The SUMO service has conducted a number of studies and tests based on more than 2 billion pop-ups.
On average, the subscriber conversion was at the level of 3.1%, and in some cases - about 9.3%. With such indicators, even 100 site visitors per day will convert from 92 to 274 subscribers per month with the help of popup. Aweber found that changing the signup form from a sidebar to a popup increased the number of subscribers by 1,375%. And Sleeknote has provided comprehensive research on various popups, below is a brief overview of several parameters: A popup with a picture is 83.57% more effective than one without a picture; Using a timer before displaying a pop-up showed an efficiency of 112.93% compared to a pop-up that is displayed immediately when the site is loaded; It is recommended to use up to 2 fields for filling in the pop-up form. This decision is due to the fact that a smaller number of fields is more effective on average by 206.48%; Pop-ups convert better on mobile than on desktop. Efficiency is higher by 48.37%. The cases of the Promodo agency also prove that pop-ups have not yet outlived their usefulness. Let's consider the statistics of the use of interactive pop-ups in Ecommerce. They were held in different months and for different periods, lasting up to 2 months. For example, "Roulette" activity before the Black Friday sale: "Roulette" activity for the Black Friday sale.png Objective: Collect emails for a chance to win a prize by spinning the roulette wheel. During the month of the interactive, the number of subscribers increased by 10%, income increased by 25% (compared to the average monthly indicators of the current year). The implementation of such a popup, in addition to roulette, has other options, for example: chests 1 of 3; GiftBox; scratch card and other formats of game mechanics. Similar pop-up activities are triggered on the site by clicking on a small element of the site - a die with a clear call to action, for example: