Post by account_disabled on Jan 22, 2024 5:50:31 GMT
A promotion is one of the most effective methods of increasing sales and attracting attention to a product. It takes a lot of time and effort to carry it out, but how do you know how justified it is? And did the investment in promoting the campaign pay off? Ringostat marketer Elizaveta Omelchenko explains what metrics you need to pay attention to when analyzing promotional results. Reading time 13 minutes Traffic analysis Paid traffic analysis Number of conversions: leads and customers Cost of lead and buyer Calculation of return on investment conclusions Elizaveta Omelchenko Elizaveta Omelchenko, marketer at Ringostat Evaluation of promotional results directly depends on the goals that were set before the launch.
For Fax Lists example, if the goal of a promotion is to improve brand image, the main performance indicators could be reach and traffic. If the goal is profit growth, to evaluate the result, analyze the percentage of sales conversion, the cost of attracting a buyer and the return on investment. However, keep in mind that for different products completely different indicators will be considered high or low. For example, sales of cosmetic kits may increase by 200%, but sales of trucks may increase by only 10%. And these values will be equally high for each niche.
In this article I will tell you how to analyze the results of a promotion for the sale of a digital product for business. Over the past six months, Ringostat has already held three large-scale promotions, which allowed not only to increase sales, but also to triple the interest of the target audience in virtual telephony. growing interest among target audience in the Ringostat product Graph of growing target audience interest in the Ringostat product If we outline in “broad strokes” all the work to complete the promotion and analyze the results, then it consists of a sequential analysis of several indicators: traffic : quantity, structure and cost; conversions: the number of leads, calls, orders, as well as the ratio between high-quality and low-quality requests; money: profit, cost of lead and buyer, return on investment.
For Fax Lists example, if the goal of a promotion is to improve brand image, the main performance indicators could be reach and traffic. If the goal is profit growth, to evaluate the result, analyze the percentage of sales conversion, the cost of attracting a buyer and the return on investment. However, keep in mind that for different products completely different indicators will be considered high or low. For example, sales of cosmetic kits may increase by 200%, but sales of trucks may increase by only 10%. And these values will be equally high for each niche.
In this article I will tell you how to analyze the results of a promotion for the sale of a digital product for business. Over the past six months, Ringostat has already held three large-scale promotions, which allowed not only to increase sales, but also to triple the interest of the target audience in virtual telephony. growing interest among target audience in the Ringostat product Graph of growing target audience interest in the Ringostat product If we outline in “broad strokes” all the work to complete the promotion and analyze the results, then it consists of a sequential analysis of several indicators: traffic : quantity, structure and cost; conversions: the number of leads, calls, orders, as well as the ratio between high-quality and low-quality requests; money: profit, cost of lead and buyer, return on investment.